Launched in 2012, Fun’Ethic (dept 68, in Sierentz) is a responsible organic cosmetics brand that offers natural and organic care accessible to all budgets.
Originally, Olaf & Martine were two professionals breaking with the current business model and its impacts on society, the environment and the economy. They want a better world for their children.
In 2012, they founded their own company. It carries their vision of the business of tomorrow, of what they want for the future. Their ambition is to anticipate changes in consumption models by integrating the new expectations of consumer-actors: French skincare, produced locally, exemplary efficiency, a composition without any controversial raw materials, prices accessible to all budgets.
To find a name for their organic cosmetics brand, they combined family, joie de vivre and responsibility. Something that is both fun and ethical ... It will be Fun’Ethic! Their color? That of the planet, blue.